The " [ Loader ] Reset failed ..." in the log means the card didn't reply to the ATR.
Are you connecting both the USB cable AND the serial cable ?
Are the LED on when you connect the reader (1 red and 1 green) ?

I found a description of the reader and it's supposed to be a simple reader running at 3.58 MHz (the usb is only use for power), so it looks like it's more of a connection issue than anything else if the reader works on windows.
If you have more than 1 serial port make sure it's on serial 0 (/dev/ttyS0).