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Latest Satellite News Discussion, 87% of US Households Multi-Channel Video service Subscribers at General Satellite News forum; <div>New consumer research from Leichtman Research Group (LRG) finds that 87 per cent of households nationwide subscribe to some form ...

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87% of US Households Multi-Channel Video service Subscribers
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87% of US Households Multi-Channel Video service Subscribers - 24-June-2011, 16:50

<div>New consumer research from Leichtman Research Group (LRG) finds that 87 per cent of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to last year, and up from 80 per cent in 2004.

Non-subscribers to multi-channel services tend to have lower household incomes. Nationwide (including households that do not have a TV set), 8 per cent with annual household incomes over $75,000 do not subscribe to a multi-channel video service compared to 14 per cent with incomes of $30,000-$75,000, and 20 per cent with incomes under $30,000.

These findings form part of a new LRG study, Cable, DBS, & Telcos: Competing for Customers 2011.

Other LRG findings indicate that:

- 12 per cent of non-subscribers paid to subscribe to a service in the past year (the percentage of non-subscribers who dropped service in the past year has been fairly consistent over the years of these studies)

- Mean reported monthly spending on multi-channel video service is $73.35 an increase of 3.0 per cent from last year

- Multi-channel video subscribers with annual household incomes over $75,000 report spending 17 per cent more per month than those with incomes under $30,000 when non-subscribers are included, mean spending per household of all with incomes >$75,000 is 34 per cent higher than those with incomes
   
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