Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Absolute Radio planning '80s station at General Satellite News forum; Absolute Radio planning '80s station Tuesday, November 3 2009, 12:22 GMT By Andrew Laughlin, Absolute Radio has announced the forthcoming ...

LinkBack Thread Tools Display Modes
Absolute Radio planning '80s station
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90558
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Absolute Radio planning '80s station - 03-November-2009, 14:40

Absolute Radio planning '80s station

Tuesday, November 3 2009, 12:22 GMT

By Andrew Laughlin,

Absolute Radio has announced the forthcoming launch of a new radio station dedicated to 1980s pop music, which is aimed at fun-loving but "reluctant" adults.

Titled Absolute 80s, the new station will commence broadcasts at the start of December on London DAB and the internet in the slot previously held by Absolute Xtreme, reports The Guardian.

Aimed at 30 to 54-year-olds, the station will exclusively play '80s pop bands, such as the Human League, Frankie Goes to Hollywood and Duran Duran. It will join the main Absolute Radio station and Absolute Classic Rock in the group's digital lineup.

Absolute chief operating officer Clive ****ens claimed that there is a market opportunity for a station catering purely for listeners over 30 who want to stay connected to their youth.

"These are people who have responsibilities, are members of families but still want to participate and have fun and be involved in music," he said. "A huge chunk of our audience grew up in the '80s."

The Xtreme station - which was carried over from previous owner Virgin - will be shelved indefinitely, but listeners can still access the new music it carried via the company's online interactive service Dabbl.

****ens confirmed that Dabbl, where users vote on the music they want to hear, will remain exclusive to London DAB, but there are plans to extend the service to other parts of the south of England in the future.

According to figures compiled by RAJAR (Radio Joint Audience Research), total audience share of all Absolute radio stations dropped to 1.587m in the third quarter of 2009, down from 1.691m in the preceding three months.

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.