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Ad joy for Poland’s TVN -
Ad joy for Poland’s TVN
By Chris Dziadul
October 7, 2009 10.21 UK
TVN earned more in ad revenues than any other TV channel in Poland in the first nine months of this year.
According to data produced by TNS OBOP for Wirtualne Media, its revenues amounted to PLN1.84 billion (€438.20 million), or 1.9% more than in the corresponding period in 2008.
Although Polsat was in second place with PLN1.75 billion, its revenues were 8.4% down year-on-year.
The most successful thematic channel was Viva Polska, which was in fifth place with revenues of PLN273.7 million, or 138.5% more than in the first nine months of 2009.