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Airtel DTH ad misleading, says Tata Sky
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Airtel DTH ad misleading, says Tata Sky - 11-January-2010, 17:05

Direct-to-Home (DTH) service provider Tata Sky has moved the Advertising Standards Council of India (ASCI) against Airtel Digital Television, protesting the rival company’s claims of a superior picture quality in its television commercial.
In a letter to ASCI secretary-general Alan Collaco, Tata Sky charged that the ad aims to portray that Airtel Digital TV, with its use of MPEG 4 DVB-S2 technology, has picture clarity better than other service providers. The commercial, launched last August, “falsely suggests that other platforms have inferior picture quality”, it added.
   
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