Al Jazeera rumoured to be ready for Premier League rights bid
Editor ©RapidTVNews | 13-06-2012
Even as its footballers struggle at Euro 2012, the England league’s value in terms of TV rights keeps on being world class with the latest round of rights to broadcast the Premier League said to be boosted by a late run by Al Jazeera against BSkyB and ESPN.
Reports in The Guardian newspaper in the UK are suggesting that the Qatar-based broadcaster has forced a second round of bidding in the auction for UK TV and digital rights to 154 Premier League games a season for three years from August 2013.
The new rights tranche sees live games increased from 138 games a season, with no single broadcaster allowed to have the rights to more than 116 games.
Reports of Al Jazeera’s intention to bid for the Premier League have been circulating the industry since October 2011, with the company said to be looking at rights to broadcast the English Premier League in both the Arab world and on a pay per view basis in the UK.
Al-Jazeera already has a foothold in Europe after beating long-standing French incumbent Canal+ to live football rights in the country and has just launched the first of two dedicated sports channels in France.