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Latest Satellite News Discussion, Another Indian DTH op hits 4m at General Satellite News forum; Rose Major 08-09-2009 South India-focused DTH operator Sun Direct has hit 4 million subscribers, creeping up on the number two ...

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Another Indian DTH op hits 4m
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Another Indian DTH op hits 4m - 08-September-2009, 15:27

Rose Major
08-09-2009
South India-focused DTH operator Sun Direct has hit 4 million subscribers, creeping up on the number two operator, Tata Sky, which is backed 20% by News Corp.

Tata Sky said in August it had passed 4 million, but Sun Directs announcement is largely unexpected. The operator offers channels in South Indian regional languages, but targets South Indians living all over the country and not just in the south. Much of its strategy is focused on low-cost packages, although the operator launched two high definition channels in April, the first DTH operator to offer HD.


Sun Direct hopes to grow to 6 million subscribers by March 2010. Market leader, Zee-backed Dish TV, has some 5.7 million subscribers.
   
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