Asia digitisation drives global IPTV growth
Joseph O'Halloran ©RapidTVNews | 12-06-2012
New research has found that IPTV is perhaps no longer the poor man of pay-TV with global subscriptions set to rise 70% from 2012 to 2017, leading to 116 million out of a total of 853.5 million global pay-TV subscribers.
According to ABI Research’s new report market data Pay TV Subscriber Market Data, Global
and Pay TV Subscriber Market Data, Asia-Pacific
, worldwide, cable operators are investing heavily in the digitisation of their networks to compete and subs have been boosted by 100% growth in the Asia-Pacific, delivering a large base of 28.5 million subscribers.
“Satellite and IPTV networks have been able to deliver better channel selection and higher quality signals than analogue TV platforms. When faced with technology changes – including digital terrestrial (DTT) transitions and cable digitisation requiring a set-top box – customers are likely to consider satellite and IPTV alternatives,” noted Sam Rosen, ABI practice director, TV & Video.
Asia-Pacific has been revealed as the region with the highest potential of growth due to its market size and growing economy, set to account for more than 60% of total net additions in 2012.
ABI believes that the growth will depend mainly on China, India, and other countries with low pay-TV penetration such as Indonesia, Thailand and Vietnam. It calculates that currently fewer than 15% of pay-TV subscribers in the region subscribe to HDTV services for which service adoption is highest in North America, followed by Western Europe and Asia-Pacific.
“Key markets of the Asia-Pacific region, such as China and India, are carrying out nationwide cable TV digitisation. Digitization is expected to increase HD services and adoption in in the years to come,” added Khin Sandi Lynn, research analyst, core forecasting. More than 18% of total pay-TV subscribers in the Asia-Pacific will subscriber to HD services in 2012.”