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Audiences for BBC shows growing across platforms
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Audiences for BBC shows growing across platforms - 18-January-2010, 16:24

BBC One and BBC Two lead peak time viewing with shares of 22.9 per cent and 7.6 per cent respectively in the UK, according to official viewing figures released for 2009.
BBC One remains the UK's most-watched channel with a 20.9 per cent all-hour's share, the figures elaborate.
BBC Three's share has grown by 10 per cent and is the most-watched digital channel among the 16-34-year-olds with a 4.4 per cent share and 34.5 per cent reach in 2009.
BBC Four's share has also increased to one per cent from 0.95 per cent.
Both the children's channels increased their share among their target audiences this year. CBBC averaged 9.6 per cent share among 6-12-year-olds in digital homes (up 0.7 share points on 2008) and among its target audience CBeebies' share was 16.3 per cent (up 0.9 points from 2008).
BBC HD continued to grow over 2009. By December more than three million people watched the channel, triple the amount watching in January.
The figures also confirmed that this Christmas (22 December-1 January) the BBC's portfolio of channels increased their share both in all hours (36.5 per cent from 35.7 per cent) and in peak (40.2 per cent from 39.7 per cent).
BBC One led Christmas terrestrial viewing with an all-hours share of 23.1 per cent (from 22.7 per cent last year) and maintained last year's peak share of 27 per cent. Christmas Day Peak share at 40.5 per cent was double that of the next most-watched channel.
BBC Two enjoyed a growth in share this Christmas (9.9 per cent from last year's 9.7 per cent) as well as its best peak share on Christmas Day for four years at 7.6 per cent. The Top Gear Bolivia Special was watched by 7.1 million viewers.
BBC Three had its best Christmas ever with share of 5.6 per cent amongst 16-34s, ahead of all digital competition. BBC Four had its best Christmas share to date with a one per cent share.
Children's channel CBBC achieved the highest reach across all children's channels for the 6-12-year-olds this Christmas (in digital homes). It was also the highest-ever Christmas for CBBC in share terms, averaging 8.6 per cent share across the Christmas period.
The other children's channel CBeebies reached more than half of its target audience across the Christmas period and achieved over three times the share of its nearest most-watched channel aimed at that age group (2-6-year-olds).
BBC HD tripled its Christmas period reach to 2.5 million this year and its share in HD homes went up by 0.6 share points to 2.4 per cent. The most watched BBC HD programme on Christmas Day was Doctor Who (470,000; 13.9 per cent share in HD homes).
The Top Gear pre-Christmas episode delivered the biggest average audience (550,000; 14.9 per cent share in HD homes) the channel has had to date.
And, while TV audiences are proving to be as big as ever, the way people are watching is changing with time-shifted viewing making up a growing proportion of total TV viewing.
BBC Television and online content director Jana Bennett says, "Our channels' performance in 2009 in general, and over the Christmas period in particular, show that TV viewing in all its varieties is alive and well, whether it's live viewing, time-shifted or on new services like BBC HD or BBC iPlayer. And the good news looks to be continuing into 2010 with fantastic performances from BBC One's entertainment show So You Think You Can Dance (6.9 milion) and BBC Three's drama Being Human (1.4 million), a 50 per cent increase on the average audience for the first series."
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