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BBC Academy to train the media industry
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Thumbs up BBC Academy to train the media industry - 14-December-2009, 18:00

BBC Academy to train the media industry

The BBC has opened up its internal training resources to improve the quality of talent available in the media industry and increase levels of best practice.

Under the scheme, the BBC College of Journalism website will be made freely available so that the public can access tuition masterclasses from the likes of John Humphrys and Robert Peston. The site will be offered on a subscription basis outside of the UK.

The launch is part of the new BBC Academy project, which aims to create a new centre of excellence for media training.

First established in April 2009, the Academy draws together the BBC's training resources across four key areas - Journalism, Production, Leadership and Technology - to improve the skills of freelance talent for the benefit of the entire media industry. It will also fulfil the BBC's Royal Charter obligations to provide training for the broadcasting sector.

The Academy will further benefit from a series of strategic partnerships with other broadcasters, including an agreement with Channel 4 for a workplace diversity training programme.

A separate collaboration with ITV will try to improve the prospects of disabled people in the media industry by using shared best practice and placement schemes.

The BBC's Multiplatform Foundation training model will also be opened up to other broadcasters and organisations - including PACT, BECTU and the Indie Training Fund - to set the standard for industry training and monitoring.

Speaking at the launch, BBC Academy director Anne Morrison said: "The quality of the BBC's training across journalism, production, technical and leadership skills is rightly renowned across the world. These partnerships will open up our training resources to the industry in new ways as never before. We'll look for further opportunities to do this wherever we can.

"Our aim is to create a world-class organisation that benefits all BBC staff and, through partnerships, helps support the wider industry. These major new agreements mark a major step towards our long-term ambitions."

BBC deputy director general Mark Byford added: "The BBC is determined to support the wider UK media industry through difficult times and, by sharing valuable training resources like the College of Journalism, we can help to secure the best standards and learning in the world.

"These new measures build upon our video news syndication, Radio Live Player and other partnerships to support the media industry which is why we are extending our partnership commitments in training to work with other organisations in a challenging media landscape."

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