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Latest Satellite News Discussion, BFM TV grows live at General Satellite News forum; BFM TV grows live Pascale Paoli Lebailly, on 03-09-2008 Having passed Canal+ competitor I-Tl, now French DTT news channel BFM ...

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BFM TV grows live - 04-September-2008, 12:20

BFM TV grows live

Pascale Paoli Lebailly, on 03-09-2008

Having passed Canal+ competitor I-Tl, now French DTT news channel BFM TV is moving to a fully live broadcast from 6am to midnight.

Other priorities for the broadcaster for the new season include more coverage of big events such as the US elections as well as a greater interactivity with viewers.

Launched in November 2005, the channel is now watched by 15 million households each week, growth of 6 million over one year. It has reached an audience share of 1.1% compared to I-Tls 0.6% and is aiming for 1.5% after the whole French territory is covered by DTT signals in 2011.

Over the last three years, BFM TVs budget has grown from 15 million to 25 million this year and will reach 30 million in 2009. The channels budget is expected in the next years to reach between 40 million and 50 million. Development will also depend a lot on mobile TV, as the channel was attributed a licence by CSA.
   
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