Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Bindass ties up with CCD for a reality vignette at General Satellite News forum; Bindass ties up with CCD for a reality vignette Bindass, the youth entertainment channel from UTV, in sync with its ...

Reply
 
LinkBack Thread Tools Display Modes
Bindass ties up with CCD for a reality vignette
Old
  (#1)
ehaab50
Banned
 
ehaab50's Avatar
 
Offline
Posts: 83

Level: 8 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 0 / 176
Magic: 27 / 4547
Experience: 6%

Thanks: 3
Thanked 3 Times in 3 Posts
Join Date: Feb 2009
Age: 34
Bindass ties up with CCD for a reality vignette - 24-February-2009, 06:58

Bindass ties up with CCD for a reality vignette

Bindass, the youth entertainment channel from UTV, in sync with its marketing strategy has launched a reality vignette in association with Caf Coffee Day (CCD).

The vignette, which is christened as Bindass Reality Table, will be shown from Monday to Thursday at 7:30 pm on the channel, with high rotation throughout the day.

The reality series will have a Reality Booth in the form of a 24-hour camera placed at a CCD outlet where people from all over Mumbai can walk in and do their own thing - share their innermost desires, their fantasies, hidden or unhidden talents or skills, knowledge, an interesting story or incidence, tips or news, or a message to someone in front of the camera.

According to Ashok Cherian, business head, UTV Bindass, "This tie up with CCD intends to make a consumer's interaction with the brand as interesting as possible through the use of innovative ambient media. It has all the right ingredients to create a consumer connect with the audiences thereby strengthening our core brand proposition."

Bidisha Nagaraj, president, marketing, CCD, says, "Ours is a social hub where consumers indulge in self expression. We are always looking for opportunities to offer our consumers a new experience over a cup of coffee. I am sure this association of the two like minded brands will excite our customers and reiterate our shared commitment to them."

The marketing campaign rolled out from February 16, 2009. It will be promoted through all UTV network channels, on radio, through print advertisements and television campaigns, with CCD bringing up the on-ground promotions in its 200 joints across 25 cities.

The show will run till the end of May 2009. Subsequently, the duration may be extended and the scale increased, depending on the response received by it. Also, the tie up with CCD is limited to this period, after which the channel may collaborate with other retail touch points.
   
Reply With Quote
Reply

Bookmarks

Tags
bindass, reality, ties, vignette


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox