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Latest Satellite News Discussion, bmcoforum develops guidelines for mobile TV audience research at General Satellite News forum; Mobile TV has unique requirements for audience measurement. In recognising this, the bmcoforum will develop guidelines for mobile TV audience ...

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bmcoforum develops guidelines for mobile TV audience research - 24-October-2009, 01:50

Mobile TV has unique requirements for audience measurement. In recognising this, the bmcoforum will develop guidelines for mobile TV audience research by aligning the diverse approaches of audience research agencies, content providers and mobile network operators.

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