Boing is Spain’s number one children’s channel -
Boing is Spain’s number one children’s channel
Iñaki Ferreras | 04-09-2012
Mediaset España’s children’s channel Boing which launched in September 2010, with a 0.55% share, has grown to 2.2% of share, its highest ever.
For the Disney Channel, the target is children 4–12 years for whom it grabbed a 14.5% share in August, exceeding for the first time rival Clan (14%). Increases by 46% its share compared to August 2011 (2.2% vs. 1.48%).
Performance has been boosted by the premieres of animations and Barbie Ben 10 Omniverse Life and a new season of Boing Be.