Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, BT Sport: Champions league wont pay back in 3 years at General Satellite News forum; BT Sport: Champions league wont pay back in 3 years For us, acquiring content is sometimes less about that short-term ...

Reply
 
LinkBack Thread Tools Display Modes
BT Sport: Champions league wont pay back in 3 years
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 102539
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
BT Sport: Champions league wont pay back in 3 years - 04-December-2013, 22:30

BT Sport: Champions league wont pay back in 3 years


For us, acquiring content is sometimes less about that short-term business plan. Three years for Champions League rights is not enough to get a return on the amount that BT is paying for it. This is a long-term strategy for BT. So its much more about satisfying the market at that time, getting the price right to win the rights head of BT Sport Simon Green told the Digital TV World Summit. He added Were not at that point where this business case is absolutely certain.

But, he said BT Sport has already gained more momentum than previous UK rivals to Sky Sports, though still has a long way to go. Green accepts BT is still building credibility in the sports market, but said that it had made big strides in the four months since its sports channels went live.

Speaking in London, Green said: Last Sunday the Spurs vs. Manchester United game peaked at over 1.1 million viewers. That shows that so far in those 17 short weeks, weve already got a momentum which is a long way ahead of where Setanta was or where ESPN was.

BT Sport holds the rights the several sports including rugby union, NBA, UFC fighting and, from 2015/16, UEFA Champions League and UEFA Europa League football. Green said: Were pleased with this content. However, we do understand that there is a long way to go.



Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox