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Canal Plus to triple Direct 8 budget
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Canal Plus to triple Direct 8 budget - 05-September-2012, 14:30

Canal Plus to triple Direct 8 budget
September 5, 2012


Canal Plus plans to triple the budget of formerly Bollor-owned free-to-air channel Direct 8 to 120 million, according to the French competition regulator.

Canal Plus is aiming to grow the channels audience share from 2.2% currently to about 4%

The channels programming will be boosted by new US series. Canal Pluss other Bollor acquisition, Direct Star, will be repositioned to appeal to a 15-35 demographic, with a programming line-up comprising French and US series as well as its core music programming.

Media regulator the CSA is expected to rule on the acquisition this month.


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