Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Channel 4 expands monetisation rights programme at General Satellite News forum; Channel 4 expands monetisation rights programme Editor | 05-08-2012 As part of its plans to further cash in on its ...

LinkBack Thread Tools Display Modes
Channel 4 expands monetisation rights programme
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90550
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Channel 4 expands monetisation rights programme - 05-August-2012, 13:30

Channel 4 expands monetisation rights programme

Editor | 05-08-2012

As part of its plans to further cash in on its digital media asset portfolio, Channel has deployed new monetisation software for its video and display advertising.

The new technology, Monetization Rights Management (MRM) from FreeWheel will see use for ad serving on the 4oD video on demand (VOD) service as well as for the UKs fourth largest broadcasters partner integrations. FreeWheels solutions are also in use with broadcasters such as AOL, ESPN, FOX, NBCUniversal, Sky, Turner and VEVO.

With 215 million long-form video views in the first half of 2011, Channel 4 claims to be is the largest commercial broadcaster in the UKs VOD market. The multi-year agreement with FreeWheel will enable Channel 4 to consolidate ad operations for Channel 4, E4 and Film4 onto the MRM system and is claimed to be able to give the broadcaster more options in managing ad rights for network web sites, and video content syndicated to partner sites such as YouTube.

Channel 4, which has first right of sale of UKTVs network content, will also use MRM as part of its strategy to maximise yields for the UKTVs VOD services and websites.

Our viewers understand our dedication to bringing content from Channel 4s network channels to digital platforms through our syndication efforts on iOS smartphones and tablets, gaming consoles like the Xbox 360 and PS3, and partner sites like YouTube, said Barry John, Advertising Operations & Inventory Controller, Channel 4. FreeWheels technology allows us to tie all of that together, so that we can better manage our ad selling process and maximise the revenue generated from our video content.

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.