Chile optimistic on scoring World Cup 2014 on digital -
Chile optimistic on scoring World Cup 2014 on digital
Iñaki Ferreras | 12-07-2012
Despite the warning of the Undersecretary of Telecommunications, Jorge Atton, about that Chile could not get to see the 2014 World Cup in digital TV, there is some optimism in the country to the progress of the project.
Even though the Chilean government has begun to address the issue, there exist unresolved problems, among them, the fact that TV operators have been asked to pay for their signals, while cable operators and DTH players also refuse, saying that "providing a service 'to expand the reach to areas where current signals clearly fail.
Even though the Chilean advertising market is growing at 1%, it is clear that advertising will not be enough to cover only a small part of the new alternatives.
Revenues from pay TV industry are estimated in a more diffuse way, between one and two billion dollars a year. According to Business Bureau, at the end of 2011 there were about 2.5 million subscribers, who, at an average price of subscription to the region average (22 per month) would represent a thousand $800 million of revenue per year.