Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Cinema ads six times more recalled than TV at General Satellite News forum; Cinema ads six times more recalled than TV Louise Duffy | 11-09-2012 Cinema audiences are six times more likely to ...

Reply
 
LinkBack Thread Tools Display Modes
Cinema ads six times more recalled than TV
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 103985
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Cinema ads six times more recalled than TV - 11-September-2012, 12:10

Cinema ads six times more recalled than TV

Louise Duffy | 11-09-2012

Cinema audiences are six times more likely to recall an advertisement they saw before watching a film than if they saw it on television, research claims.

Australian cinema advertising Network Val Morgan commissioned a study, which was conducted by Australia Online Research. It recorded the response of 800 people watching ads breaking at the same time on both cinema and television.

The research found that multi-tasking and TV ad avoidance undermined the effectiveness of TV ads.

Paul Butler, marketing director for Val Morgan, said: The cinema audience were six times more likely to recall key aspects of the ads than the TV audience, demonstrating that cinema advertising generates six times the ad memory and six times the engagement of TV.

Virtually all [96%] the cinema audience were present for the advertising pre-show, whilst ad avoidance and multi-tasking behaviour was the norm whilst the TV was on.

These results show that cinema has a key role to play in amplifying an advertisers screen strategy, delivering engagement, impact and cut-through at a level that no other media can match.


Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox