Comcast ramps up coverage of Mexican presidential election and aftermath
Gabriel Miramar-Garcia ©RapidTVNews | 02-07-2012
Cable MSO Comcast is offering Xfinity MultiLatino customers ongoing Spanish-language coverage of Mexico's 2012 presidential election.
As voters in Mexico flowed to the polls on 1 July to weigh in on who would replace outgoing president Felipe Calderon, Comcast has ramped up coverage across three news channels and nine dedicated cable and broadcasting Spanish networks, including for the first time for cable or satellite, 72 hours of Milenio TV coverage. The full-court press will continue well past the election, covering its results and aftermath with in-depth analysis for three days.
MultiLatino customers will be able to see three days of election polls, candidate statements and appearances, live transmission of debates, post analysis and complete continuous election results.
"Comcast is committed to bring the best content in Spanish to our customers," said Ruben Mendiola, Comcast's vice president and GM of Multicultural Video Services. "We are excited to offer unprecedented minute-by-minute coverage of these historical presidential elections in Mexico."
The United States is watching with interest as the election unfolds, especially in border states with high numbers of Latinos, of course.
"There is a burgeoning Mexican community in the U.S. -- 63% of U.S. Hispanics are of Mexican origin -- that is keenly interested and invested in what happens back home, so we're excited that our MultiLatino packages are able to bring customers the kind of relevant and impactful programming they are looking for," added Mendiola.