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Comet bets on digital TV equipment - 23-January-2010, 16:52

Comet bets on digital TV equipment

With high street stores struggling to survive in a down trodden market, the electrical retail chain Comet is pinning its hopes on demand for digital TV equipment to power the company out of the recession and into profit.
The next big push will be supplying equipment to football fans.
The World Cup takes place in South Africa this summer and as it will be broadcast in HD there is the potential for the retail chain to sell more Freeview HD set top boxes, HD Ready Televisions and the Sky+ HD satellite system.
The World Cup is the last main international sporting event until the Olympics open in London in 2012, so if the retail sector doesn’t make the most of this summer’s events then they are likely to be paying for it for a long time.
   
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