Connected TV sets boom in Europe
Jörn Krieger ©RapidTVNews | 11-06-2012
TV sets with Internet access have gained in popularity, with the number of connected TV sets sold in Europe this year to rise by 68% to 19.1 million compared with 2011.
More than every third flat-screen TV set sold in Europe (37%) will be Internet-compatible, reports German industry association BITKOM with reference to current figures compiled by the European Information Technology Observatory (EITO). The turnover from these devices will increase by 40% to €14.6 billion by the end of the year.
The average price of connected TV sets has dropped this year by 17% to €766 compared with 2011, despite the sets now on the market offering more features than previous models. The reason for this is the strong competition among manufacturers and retailers.
The largest single market by far is Germany where 4.6 million connected TV sets will be sold in 2012, an increase of 36% compared with 2011. This means that almost every second TV set sold in Germany (46%) can be connected to the Internet. The second largest market is the UK with around 2.9 connected TV sets to be sold in 2012.
Every sixth household in Germany now has a connected TV set (17%), with the figure set to rise to 22% by the end of the year, according to BITKOM. The association estimates that slightly more than half of the owners of connected TV sets actually hook up their TV sets to the Internet.