CSG International to support India’s cable industry evolution
Louise Duffy ©RapidTVNews | 27-06-2012
Software and services provider CSG Systems International is offering new ways to accelerate Indian cable operators’ evolution into the digitisation era.
Globally, and particularly in India, the cable industry is seeing dramatic growth and increasing complexity as a result of regulatory changes and the move from analogue television to digital. Digitising the cable platform allows the release of spectrum for hundreds of channels, enables multi-play services and stimulates services such as pay-per-view, subscription and interactive television.
Ian Watterson, CSG International’s vice president and managing director, Asia Pacific, said: “Digitisation of the cable networks is building momentum across India, driven by rapid changes in consumers’ digital consumption behaviour. Cable service providers will need to rise to the challenge and transform the way in which they offer new services and support customers. CSG is a global leader in the provision of solutions and services that can support the cable industry in India, with the knowledge, experience and credibility built from over 25 years of leading this same evolution for cable and satellite operators in the United States.”
To move from today’s analogue video services to a digital television offering with voice and data services, India’s next generation cable operators will need to create new tiered bandwidth, high speed data and content offerings to accommodate a wide variance in customer usage patterns and preferences. Such initiatives must be backed by technology, including business support systems (BSS) such as CSG Singleview, which can help support diverse subscription models; set-top box subsidies; triple and quad-play bundles; and over-the-top content delivery models.
To meet the demand at its critical growth point, CSG will bring its product portfolio, expertise and a variety of delivery models including licensed and a new managed service offerings for CSG Singleview, its real-time, convergent customer management, charging and billing solution, to the Indian market. CSG Singleview will deliver a high degree of flexibility to the cable business model, well suited to a dynamic industry. CSG can support the wide variety of critical cable subscriber care functions such as dispatch and management of field-based cable technicians.