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Latest Satellite News Discussion, CTC Media launches social TV network at General Satellite News forum; CTC Media launches social TV network By Chris Dziadul Published: December 16, 2010 13.14 Europe/London Russias CTC Media has announced ...

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CTC Media launches social TV network - 16-December-2010, 23:10

CTC Media launches social TV network
By Chris Dziadul
Published: December 16, 2010 13.14 Europe/London

Russias CTC Media has announced the launch of a new social television network. Named Videomore, it is an interactive video platform that will provide access to content from the broadcasters three channels CTC, Domashny and DTV free of charge.

Videomores library will consist of over 2,000 hours of content produced for CTC Medias Russian channels at launch. It should rise to 11,000 hours in 2011 and there are also plans to expand the library by adding third-party Russian content and content from major foreign producers.

Total investment in Videomore is expected to reach $2.5 million (1.9 million) by the end of 2011, with breakeven achieved two years after launch. The service will be funded by advertising, subscriptions and pay per view revenues.

CTC Media is backed by MTG and has TV interests in Russia, Kazakhstan and Moldova.



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