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Latest Satellite News Discussion, Deutsche Telekom launches Interactive TV Award 2009 at General Satellite News forum; By Robert Briel August 26, 2009 11.45 UK Deutsche Telekom has launched Interactive TV Award 2009 aimed at developers, creative ...

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Deutsche Telekom launches Interactive TV Award 2009
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Deutsche Telekom launches Interactive TV Award 2009 - 26-August-2009, 15:28

By Robert Briel
August 26, 2009 11.45 UK

Deutsche Telekom has launched Interactive TV Award 2009 aimed at developers, creative minds and members of the TV audience. After the success of last years Deutsche Telekom Interactive TV Award, the years round has started. This time, Deutsche Telekom is opening the contest for a wider spectrum of participants and also for more compelling innovations by granting contestants more freedom.

In last years Deutsche Telekom Interactive TV Award, 105 Developer Teams from 13 countries participated. This time, the Award is divided in three categories: the MPF Award for innovative developers, the Freestyle Award for creative minds, and the Audience Award for all those who want better television.

Compared to last years Award, developers of the MPF Award will be able to implement their creative concepts more freely this time thanks to the flexible IPTV development environment offered by the Microsoft Development Platform which developers will be able to use experiment with their ideas. This platform offers shorter development times; more freedom of design for interactive applications and significantly reduced entry barriers which especially increases the chances for developers and teams with very good ideas but with limited capacities. Together let us use the experimental playground provided by the Microsoft Presentation Framework (MPF), to construct trend-setting concepts for the TV of the future. The 5 finalists of the Developer Award will each be rewarded 10,000.00 and the final winner will receive an additional 30,000.00.

Creative inventors who do not wish to be held back by any technical barriers can take part in the Freestyle Award. The main focus here is on the innovative idea for interactive television. The feasible possibility of implementing the concept will only play a secondary role for this category. The 3 finalists of the Innovative Idea Award will each be awarded 5,000.00 while the final winner will receive an additional 15,000.00.

The Audience Award is less about professionals and more about asking members of the TV audience who are interested in the television of the future about their ideas and perceptions of the future television. This part of the Award is specially directed at all television enthusiasts who are looking forward to the next generation of television and would like to participate in making this happen instead of inactively waiting to see it happen. It does not matter how crazy or feasible your idea may seem. In the course of this Award, every viewer will finally get the chance to submit his/her ideas in the form of videos, pictures or simply text at the website of the Deutsche Telekom Interactive TV Award. The winners in this category will not be determined by a jury but instead by lottery draw. They can win (non cash) prizes such Entertain packages by T-Home and Microsoft Xbox 360.

Depending on progress and the outcome of the Award, T-Home Entertain plans to implement the winning MPF entry as early as 2010. More details on the website.
   
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