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Latest Satellite News Discussion, Discovery to air Living with a Superstar from 26 Februa at General Satellite News forum; Discovery Networks has spent $800 million on new programming in 2009, according to a senior executive in the company. Discovery ...

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Discovery to air Living with a Superstar from 26 Februa
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Discovery to air Living with a Superstar from 26 Februa - 09-January-2010, 12:52

Discovery Networks has spent $800 million on new programming in 2009, according to a senior executive in the company.

Discovery has a library of over 100,000 hours of programming.

Having introduced Indian programming has helped the Discovery channel gain popularity, said Discovery Networks Asia Pacific SVP and GM Rahul Johri. The shows included Indian Rendezvous, Metro Face, ‘Manish Arora Show’, and a programme with Vir Sanghvi.

Talking about new show launches, Johri said Living with A Superstar is a ten-episode series on Shah Rukh Khan and will be aired every Friday from 26 February at 9 pm. The show will be repeated several times a week.

The series on Shah Rukh Khan, which is the most expensive show ever made by the group in India, had been conceived around 18 months earlier and shot in several countries beginning with the Indian Premier League in South Africa.

Produced by Mango Films and Red Chillies, the series has been shot in various countries including the United Kingdom and the United States. The programme will be on the global network and will be shown in all countries that it reaches out to.

Discovery Networks has received government clearance and is set to launch three channels in India in 2010, Johri said. These include Discovery Science, Discovery Turbo and Discovery HD.
   
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