DLA launches two HDTV channels -
DLA launches two HDTV channels
Iñaki Ferreras ©RapidTVNews | 16-06-2012
Digital Latin America (DLA) is soon to launch Concert Channel HD and Rush HD on the pay-TV operator Megacable's digital service.
Channels already available on Megacable include Concert Channel SD, MixPlay.TV interactive channel and a range of VOD and PPV services.
Javier Lopez Casella, VP of sales and services to members of DLA, said: "The launch of Concert Channel HD and Rush HD Megacable allows us to expand our presence in Mexico through one of the largest operators in the country, offering their viewers the best international concerts and extreme sports in HD.
"It consolidates our position as one of the leading developers of content for all audiences in Latin America and the Caribbean."
The Concert Channel HD includes live music and festivals, and is available 24 hours a day, seven days a week on various platforms, including basic cable, VOD, PPV and OTT.
Rush HD is aimed at those who love adventure and extreme sports like BASE comosalto, snowboarding, windsurfing, bungee jumping and canyoning. Among the most notable programmes are The North Face Expedition Series, which takes viewers on expeditions and extreme sports competitions in the most exotic places on the planet, and Nomads, which follows the life of an athlete dedicated to this type of sport.