Dramatic growth predicted for connected TV
Editor ©RapidTVNews | 14-06-2012
A major consumer study conducted by Frank N Magid Associates has found that the number of US consumers currently accessing the Internet through their TV sets is on the rise and will continue to grow dramatically in the year ahead.
The Magid Media Futures 2012 study found that just over a fifth (21%) of consumers connect to the Internet via their TVs in comparison to 16% by the end of March 2011, using their connected TV for web browsing, and viewing videos through services such as Netflix, online gaming and visiting Facebook.
In keeping with other reports looking at the most popular platforms for accessing TV content online, game consoles—including the Nintendo Wii, PlayStation 3 and Xbox 360— are the primary means of connecting to the Internet via TV, followed by smart TVs, Blu-Ray players, and over the top devices such as the Roku box, Apple TV and Google TV.
Magid predicts that the number of consumers accessing the Internet via their TVs will continue to grow, as 30% of consumers who do not currently access the Internet through TV say they are interested in doing so.
The research also found that early adopters of connected TV services are more likely to be male (56%) and that more than half of the adopters will be between the ages of 18-44. Potential subsequent adopters will have more of a tendency to be male (58%) and tend to be slightly older than current users – aged 25-54.
“Connected TVs will bring the Internet to the large screen, in contrast to how the smartphone has brought the Internet to the small screen. Consumers will be able to watch and browse what they want, when they want, on a big screen through connected TVs”, said Mike Vorhaus, president of Magid Advisors, a unit of Frank N Magid Associates.