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DStv changes implemented - 19-February-2010, 18:12

DStv changes implemented


Hallmark Channel undergoes name change and 24 hour HD sports channel active
Satellite operator MutliChoice announced that on the 24th of March the Hallmark Channel Africa – which the company refers to as the most popular channel in the African region - will be known as Universal Channel.
This will see Africa as the first territory to launch the rebranded channel.
“This is a natural evolution of the Hallmark Channel in Africa. Building on Universal’s entertainment heritage we will continue showing quality content in an engaging TV environment, now emphasized by a modern, colourful channel look and feel,” commented Franois Roux, Managing Director, EMEA, Universal Networks International.
Aletta Alberts, Head of Content at MultiChoice believes that this change will hold future benefits for DStv subscribers.
“We are very positive about this development of Hallmark Channel. We have co-operated closely with Universal Networks International making sure our subscribers benefit from even stronger content delivered under the new Universal Channel name,” said Alberts.
The name change is part of an effort by Universal Networks International to unify its channels under five revitalized core brands.
MultiChoice also recently announced the inclusion of Discovery World to its channel offering as well as adding the Discovery Channel to the general section of the DStv Electronic Programme Guide (EPG) for the first time.
Upon launch on March the first Discovery Channel will be available on DStv EPG number 121 and the new channel, Discovery World, can be found on channel number 250.
The broadcaster also recently added two new High Definition channel offerings – SuperSport HD and Discovery HD to its Premium bouquet.
   
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