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Ericsson provices HD video processing systems for NBCs coverage of the Vancouver Wi - 22-February-2010, 23:30

Ericsson provices HD video processing systems for NBCs coverage of the Vancouver Winter Games




Monday, 22 February 2010


NBC Universal is broadcasting the Vancouver Olympic Winter Games for the first time entirely in HD, covering over 100 million households in the US. More than 835 hours of sports will be available for US viewers from February 12 to 28. This is the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games.

Ericsson (NASDAQ:ERIC) is providing video encoding solutions to NBC. Ericsson also has technical staff onsite in Vancouver and New York to secure technical perfection.

"The exceptional picture quality of Ericsson's contribution and distribution products is sure to please our most demanding viewers," said Dave Mazza, Senior Vice President of Engineering, NBC Olympics. "Having worked closely with Ericsson at previous Winter and Summer Games, we knew that we could count on them to deliver an advanced solution for our most ambitious winter coverage plans ever."

"Those of us watching are amazed by the outstanding picture quality, the abundance of coverage and the ability to view online, also in HD, what we might have missed live," said Staffan Pehrson, Head of Solution Area TV, Ericsson.

Ericsson encoding solutions were used by NBC Olympics for the 2008 Beijing Games and the 2006 Winter Olympics from Torino, Italy.

NBC is deploying a variety of Ericsson products including MPEG-4 AVC HD encoders, professional receiver/decoders, multiplexers, modulators, IP adapters and high availability control and management systems. The Ericsson systems are compressing NBC's HD content into both contribution and distribution feeds to support the highest picture quality from venue to viewer.

ABOUT ERICSSON

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

ABOUT NBC OLYMPIC BROADCASTS

NBC has broadcast 11 Olympics, the most Olympics broadcast by any network.NBC surpassed ABC's 10 Olympics with the 2008 Beijing Games, the most watched television event in U.S. history with 215 million viewers. The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports. The impressive streak began with the 2000 Sydney Games and continues through the 2012 London Games. NBC has broadcast eight of the last 10 Olympic Games, both summer and winter; Vancouver will mark the ninth out of the last 11.



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