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Eurosport goes Android to extend pan-European app’s mobile reach -
Eurosport goes Android to extend pan-European app’s mobile reach
Editor ©RapidTVNews | 11-06-2012
Just as the Euro 2012 football tournament is kicking off and just before the beginning of the London Olympics, European sports giant Eurosport has launched an Android version of its increasingly popular mobile app.
The result is that Android device users across Europe will be able to download the Eurosport Player app to access live simulcasts of both Eurosport and Eurosport 2 TV channels, meaning customers will be able to watch the London 2012 Olympic Games as well as live cycling from the Tour de France, motorsports, football, snooker, winter sports and live tennis action from US Open tennis Grand Slam.
Furthermore, by extending the app to the Android platform, Eurosport expects to be able to open up new audiences for its commercial clients.
The Eurosport.com free mobile applications are available in ten languages. Eurosport Player, Eurosport's web TV service, provides LIVE and on-demand sports to fans' PCs in 52 countries and the Player mobile application is available in up to 18 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events.
As part of the Android launch initiative, Samsung customers who purchase the recently launched GALAXY SIII smartphone will receive a month-long promotional subscription to the Player app to experience Eurosport’s London 2012 Olympic Games coverage. The one-month promotional period begins on 14 July for 30 days until 12 August.
Laurent Eric Le Lay, Eurosport chairman and CEO, said: “The Eurosport Player app demonstrates how we are putting mobile at the core of our online development. We have received positive feedback from sports fans who have downloaded the app and are delighted to be able to now make our unrivalled content available to Android users. Eurosport continues to attract strong audiences across all its available screens, TV, PC, mobile and tablet, and with such an exciting summer of sport ahead we are able to help fans follow the action wherever they are.”
Young Hee Lee, SVP and head of global marketing at Samsung’s mobile communications business, said: "We are excited to be taking part in London 2012 Olympic Games and partner with Eurosport to promote the new GALAXY SIII to sports fans. I hope our customers will enjoy the mobile experiences Samsung is providing via the Eurosport Player app.”
The Eurosport Player app for Android is available for download on the Google Play app market via a monthly pass costing €5.90, or on Samsung Apps for GALAXY SIII users.