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Latest Satellite News Discussion, Forget iPads, iPods: TV is all-important at General Satellite News forum; Forget iPads, iPods: TV is all-important Written by Chris Forrester A report from market research consultancy Greenlight suggests that despite ...

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Forget iPads, iPods: TV is all-important
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Thumbs up Forget iPads, iPods: TV is all-important - 02-February-2010, 03:40

Forget iPads, iPods: TV is all-important
Written by Chris Forrester



A report from market research consultancy Greenlight suggests that despite the obvious media interest in anything that emerges from Apple, what actually matters to consumers is the more humble TV set.

According to Greenlights latest study (into the UK brown goods retail sector) the number of UK consumer searches for brown goods overall exceeded 20 million in November 2009, a jump of almost 5 million on Octobers 15.2 million and an increase of 7 million when compared to Septembers total. Brown goods is the name given to cover TVs and entertainment hardware. White goods refers to fridges, washing machines and the like.

Greenlights research covered five segments entertainment products, TVs, DVD players and recorders, PCs and laptops and cameras and camcorders. To gauge the audience size and a profile of how UK Google users went about their search for brown goods, Greenlight used industry data to classify 940 keywords of the most popular search terms and totalled the number of times each one was used. Greenlights report is based on search volumes for the last quarter, with a focus on November to give a more in-depth analysis.

Televisions is the most popularly searched for term followed by iPod then MP3 players says the study. Accounting for over a third of Novembers searches, the entertainment products comprising MP3 players, personal video players, audio and iPod products, together with brand terms such as Logitech and Apple, were the most popular. Combined, they accounted for over a third (7.5 million) of Novembers searches.

However, with a 13% share (2.7 million searches), the term Televisions was by far the most popular individual brown goods search term. iPod, its nearest rival followed with 9%, then MP3 players with 6%.



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