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FOX Sports exclusive Live 3D sports channel in your face - 18-May-2010, 16:18

From news
It had to happen; the hype train for HD 3D TV continues to build steam. This time around it is sport that will be the technologies saviour.

Australian cable television provider Foxtel has announced it will dedicate a number of 3D sports channels via its iQ2 decoder, starting with the Socceroos farewell match against New Zealand on May 24th.

According to Foxtel: With the 2010 FIFA World Cup less than a month away, the groundbreaking broadcast of the Socceroos farewell match against New Zealand will utilise the latest Sony 3D production technology, offering viewers all around the country a captivating television experience they have never seen before.

FOXTEL iQ2 and AUSTAR MyStar HD subscribers with a 3D ready television will be able to watch the game in stunning 3D, immersing themselves with the sheer immediacy and visual clarity of the action as if they were on the pitch themselves.

The Australian first will screen on a specially set-up 3D channel (Channel 200) and will be called FOX SPORTS 3D. The coverage will also screen on FOX SPORTS 3HD (Channel 205) and FOX SPORTS 3 (Channel 503).

The exciting new development will add a third dimension for viewers at home, all made possible using the same Sony technology that will be used to broadcast the 2010 FIFA World Cup in 3D for various territories around the globe.
FOX SPORTS chief executive, David Malone, said: "As Australia's leading sports broadcaster, FOX SPORTS is proud to be making history by delivering an Australian television first to viewers around the country. This live and exclusive Socceroos 3D experience is FOX SPORTS next step in an on-going quest to take the sports broadcasting experience to exciting new levels for all Australian fans.

"FOX SPORTS has championed innovation for the sports fan on-screen, from introducing Sports Active and Viewers Choice, to launching the FOX SPORTS 24-hour News Channel and making our three premium channels available in HD. As the leader in sports broadcasting, we are delighted to be strengthening our position by presenting this landmark 3D television event in an Australian first. As all Australians get behind the Socceroos on their way to the World Cup, fans around the country will now be able to experience the final home game in a revolutionary way."

FOXTEL chief executive, Kim Williams AM, said: "Once again, FOXTEL is at the forefront of television innovation in Australia. This is an important announcement and a key step in our overall 3D development plan through the trialling of the first 3D Australian sports broadcast.

"This coverage sets a benchmark moment for Australian broadcasting in a long line of FOXTEL innovations. We continually provide our subscribers with wonderful new ways of enjoying sport at home and this special event will give viewers a fully immersive, never before seen experience, all while cheering on our national football team. Trials like this with FOX SPORTS will continue this year and next as we better develop our range of 3D ss preparing for its eventual incorporation in the FOXTEL suite of services."

AUSTAR chief executive, John Porter, said: "AUSTAR has been a television innovator since 2000 when we were the first company in the Asia-Pacific region to launch interactive digital services. With MyStar HD, not only do regional Australians have access to the very best in both HD and SD subscription and local digital channels, but now those customers with
3D ready televisions can also enjoy the amazing experience that 3D sports can offer. FOX SPORTS and AUSTAR already offer the best sports coverage in Australia and from May 24 a whole new era for televised sports begins."

Carl Rose, Managing Director, Sony Australia & New Zealand, added: "There is an extremely exciting future for 3D TV in Australia, particularly when it comes to sport. Viewing sport in 3D replicates the feeling of being right there at a game, while providing a completely new perspective. Sony's expertise in creating and delivering a 3D experience is unmatched and this partnership with FOX SPORTS, FOXTEL and AUSTAR is a landmark in our roll-out of 3D technology to Australian homes."

The live and exclusive coverage of the Socceroos' farewell match against New Zealand will begin at 6.30pm AEST on Monday, May 24 on FOX SPORTS 3HD and FOX SPORTS 3, with coverage commencing on FOX SPORTS 3D (Channel 200) at 7.20pm AEST before kick-off at 7.30pm AEST.
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