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Latest Satellite News Discussion, French ‘would miss TV most’ at General Satellite News forum; Written by Pascale Paoli Lebailly Wednesday, 20 January 2010 20:11 Television remains France’s favourite media, as 37% of those polled ...

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French ‘would miss TV most’ - 21-January-2010, 06:47

Written by Pascale Paoli Lebailly
Wednesday, 20 January 2010 20:11

Television remains France’s favourite media, as 37% of those polled by a new survey said if it disappeared it would be missed more than the web, radio or daily press.
As a mass media, television is still received as the best to follow events and gather families togther.
But the new Ipsos MediaCT/SNPTV barometer also shows that watching TV can be done on devices others than TV sets like PC, mobile or MP4. And 43% of people have already watched programmes like this, including 41% on a PC. This phenomenon is particularly true for young viewers, with 76% among the 15-24 demographic and 59% among 25-34 year-olds.
However, though 66% judge new digital services of interest, just 21% are currently using them. For 59% of people, the internet mostly allows them primarily to watch missed programmes.
   
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