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Latest Satellite News Discussion, GfK’s “positive” predictions for 3D at General Satellite News forum; Written by Chris Forrester Sunday, 10 January 2010 20:00 Market research specialists GfK have just released a buoyant view of ...

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GfK’s “positive” predictions for 3D
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GfK’s “positive” predictions for 3D - 11-January-2010, 05:51

Written by Chris Forrester
Sunday, 10 January 2010 20:00
Market research specialists GfK have just released a buoyant view of prospects for the European consumer goods market for 2010.
GfK's Global Director Juergen Boyny, says: "The development of the European Consumer Electronic Market in 2009 has unquestionably been a negative one, with the market down -10% in Euro terms compared to 2008. The reasons behind this development can be explained as a mosaic of different pieces. On the one hand there is of course the financial crisis. In several European countries unemployment has drastically increased (Spain for example is currently experiencing an unemployment rate of 20%).
"But it is not only the financial crisis. We have to keep in mind that the European Soccer Championship in 2008 helped to drive the TV market considerably. We had none of these external events in 2009. However it is not only consumer behaviour which has turned the market to a negative tendency. There remains high consumer demand for CE products. TV-Display enjoyed positive double digit development in unit terms. However, price erosion for Flat TV, of around -25% meant that even this extremely popular product category recorded a negative development in terms of revenue. The unit based development of Flat TV alone cannot turn the market into a positive direction."
Boyny says that setting aside the market for MP3 players and HD sets, the market expects the ‘next big thing' to be 3D television. "3-Dimensional TV is now presented everywhere, including Las Vegas. I think 3D is one of the basic desires for consumers regarding entertainment. This step to the future can be compared with the advent of Colour-TV 40 years ago and Flat-TV just ten years ago. 2010 will be not be easy but it will be manageable. The Soccer World Cup in South Africa should provide a positive impact. We see no reason for further price reduction in TV, except for the tough competition of course. In the first month of 2010 the seeds for the second half 2010 have to be planted."
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