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HBO relaunches website to reflect new brand image - 25-January-2010, 18:24

HBO relaunches website to reflect new brand image

US broadcaster HBO is unveiling a newly imagined and flash-based web site (www.HBO.com) that it says reflects its brand, programming and reputation for technical innovation.
The fully integrated site incorporates content that brings a more robust level of engagement to consumers and fans of HBO shows, including newly designed presentations of popular features like episode guides, cast and crew information, behind-the-scenes clips, music and locations.
HBO VP, brand strategy and digital platforms Alison Moore says, "We wanted to create a rich, interactive online destination worthy of the HBO brand. Fully dynamic, the new HBO.com allows us to extend HBO’s promotional digital footprint through a rich and engaging design that is built upon a platform of technical innovation."
Optimised to provide a totally immersive experience on any computer, the site’s key expanded features include streaming video, enhanced schedule that includes the HBO HD and HBO On Demand schedules as well as email reminders and filters for your various programmes.
Additionally, the new feature aims to help users share content with friends in and outside of the HBO community, with a set of share tools that includes email, video embed and post functionality.
One can also create a dashboard of favorites, plus bookmark discussions, clips, and even get recommendations for new content based on favored programmes.
   
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