Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, IAB Australia launches Mobile Audience Panel Measurement Pilot at General Satellite News forum; IAB Australia launches Mobile Audience Panel Measurement Pilot Louise Duffy | 04-12-2013 IAB Australia has joined forces with seven publishers ...

Reply
 
LinkBack Thread Tools Display Modes
IAB Australia launches Mobile Audience Panel Measurement Pilot
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100827
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
IAB Australia launches Mobile Audience Panel Measurement Pilot - 04-December-2013, 17:30

IAB Australia launches Mobile Audience Panel Measurement Pilot

Louise Duffy | 04-12-2013

IAB Australia has joined forces with seven publishers to invest in and launch a Mobile Audience Panel Measurement Pilot.

The Pilot, which has been jointly funded and will be delivered by Nielsen, will publish its first top line market data in Q2 2014.



The Pilot Panel programme will address the short to medium term requirements of the online industry, delivering both site and application mobile usage data at a brand level to advertisers.

The Panel will be constructed by Nielsen to include a representative sample of Android and iOS smartphone and tablet users tracked using their Electronic Mobile Meter. Device data for tagged sites is already available from Nielsens Market Intelligence product.



Mobile is an important sector and this panel is an important advancement in mobile audience measurement which is currently lacking in the industry. We see this as a first step on the path towards the development of a mobile measurement currency and we are pleased to be working with Nielsen, said Alice Manners, CEO of IAB Australia. 



Sophie Madden, CEO of MFA, added: The MFA supports this IAB initiative and investment as it moves the market closer to establishing audience levels and profiles on this important and growing advertising channel.



We are delighted to be investing in this service with the industry said Monique Perry, head of Nielsens Media Group. The way the industry has come together to run such a robust and forward thinking project is full credit to the foresight of the IAB. We are proud to be recognised as not only being right-on-brief but bringing the kinds of leadership behaviours that a dynamic industry demands. I firmly believe that this partnership, in one of the worlds most advanced media markets, is producing global best in class deliverables and thats great for publishers but its also great for advertisers.



Mobile advertising is experiencing significant growth in the Australian market and according to the recently released PwC Online Advertising Expenditure Report for Q3 2013, now represents 11% of the total online advertising market with an expenditure of AUD$110.7m. Of this, 58.4% was search and 41.6% was general display and device category shares were relatively equal with smartphones at 51.4% and tablets at 48.6%.


Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox