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IBC 2012: SES, Sony transmit live 4K content
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IBC 2012: SES, Sony transmit live 4K content - 08-September-2012, 08:20

IBC 2012: SES, Sony transmit live 4K content

Editor | 08-09-2012

Only weeks after detailing the specs of future TVs offering 4K video, Sony, in partnership with leading satellite operator SES, has now made a live demonstration of the ultra-high definition video standard.

In the test broadcast, a protected video channel was uplinked from the SES headquarters in Luxembourg via the ASTRA Satellite System. The 4K TV, content was played out in Quad Full HD format encoded in the H.264 standard at a data rate of 50 Mbit/s and delivered on Sony Bravia 84" 4K displays at a pixel resolution of 3840 x 2160.

It's been at the heart of SES since its early days to deliver a large choice of linear TV in the highest possible quality to audiences across the globe. To meet that promise, SES and its engineers have been pioneering new TV standards such as DVB and HDTV. With the same dedication as when deploying HDTV, SES will contribute to the development of the necessary ecosystem - both operationally and technically - in order to make 4K happen," commented Ferdinand Kayser, Chief Commercial Officer of SES.

Sony is committed to bringing ever greater viewing experiences to consumers around the world and 4K delivers on that promise. This live demonstration with SES on our new 4K TV demonstrates that 4K satellite transmission may arrive in the home sooner than predicted by the industry added Olivier Bovis, Head of AV media, Professional Solutions Europe, Sony Europe.

To further boost 4K as a viable platform, Sony also announced that Autodesk has become the latest member of the production community to adopt its SRMASTER format. Future versions of Autodesks Flame, Lustre and Smoke products will be capable of SRMASTER format processing making 4K content workflows for colour grading available to a much wider audience and meaning that all SRMASTER alliance partners are now full 4K ready, driving content creation in super high definition.

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