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Latest Satellite News Discussion, India DTH grows rapidly at General Satellite News forum; Written by Chris Forrester Monday, 18 January 2010 20:31 A new study from Companies &* shows that India’s DTH ...

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India DTH grows rapidly - 19-January-2010, 10:11

Written by Chris Forrester
Monday, 18 January 2010 20:31

A new study from Companies &* shows that India’s DTH industry is growing extremely fast, and the growth shows no signs of abating.
The Indian Direct-To-Home (DTH) TV industry has been growing at a rapid pace since the inception of commercial services in 2003 on the back of huge investments by the existing and new players, says the Companies & Markets report (C&M). The DTH industry has defied the global trend of economic crisis and posted significant growth in 2008.
The DTH market has been able to acquire around 18 million subscribers over the past six years. With the entry of new players, the number of DTH subscribers has witnessed a steady growth as the competition in the market increased and people have a wide range of options to choose from according to their requirements.
Thanks to the superior audio and video quality, the DTH services are now in a position to attract a large number of subscribers. In the "Indian DTH Market Forecast to 2012", C&M says the number of DTH subscribers is projected to grow at a CAGR of around 28% during 2010-2012. Presently, the DTH subscribers constitute only a small proportion of the total TV household in the country, representing a vast future growth potential.
Currently, the Indian DTH market is being served by six private players - Dish TV, Tata Sky, Sun Direct, Big TV, Airtel Digital TV and Videocon D2H. For the purpose of research, C&M has not included Doordarshan which is a free DTH service provider.
The report also highlights certain key marketing strategies which could serve as a benchmark for the anticipated future growth in the Indian DTH market. It will help clients to recognize/identify the factors that will drive the country’s DTH market. The report gives an insight into the prevailing key trends and developments contributing positively to enhance the number of subscribers.
“The report also contains comprehensive information about all the DTH service providers in India, with focus on in-depth analysis of their strengths and weaknesses. It also explains the reason why all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country. Besides, we have analyzed the Indian consumer behaviour and elaborated various factors which will enable people to switch to DTH in the near future,” says the study.
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