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Latest Satellite News Discussion, Indian DTH growth faster than cable TV at General Satellite News forum; Indian DTH growth faster than cable TV Louise Duffy | 15-07-2012 The exponential growth in India's media and television sector ...

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Indian DTH growth faster than cable TV - 15-July-2012, 13:10

Indian DTH growth faster than cable TV

Louise Duffy | 15-07-2012

The exponential growth in India's media and television sector has acted as a catalyst in the state of Bihar's overall growth due to increased access to information, according to Dish TV COO Salil Kapoor.

The TV industry has grown 28% since 2007 and the growth in DTH is beyond numeric value at 1069% in these five years which showed that there is higher acceptance of better technology. DTH, a fragment of the media industry pie five years ago, is now the preferred medium of watching television and has 48% share in Bihar, said Kapoor.

Kapoor said that the DTH market, in which Dish is a major player, grew at over 1000%, while cable grew by 50% from 2007 to 2011.

He also noted that there is a slow and swift movement from Hindi language content to English language channels, whether it be sports, news or infotainment, according to Indiantelevision.com.


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