Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Industry takes AIME in formulating best practice guidelines for participation TV at General Satellite News forum; Industry takes AIME in formulating best practice guidelines for participation TV Joseph O'Halloran RapidTVNews | 07-06-2012 As part of an ...

Reply
 
LinkBack Thread Tools Display Modes
Industry takes AIME in formulating best practice guidelines for participation TV
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100791
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Industry takes AIME in formulating best practice guidelines for participation TV - 08-June-2012, 18:50

Industry takes AIME in formulating best practice guidelines for participation TV

Joseph O'Halloran RapidTVNews | 07-06-2012


As part of an initiative to build confidence in Participation TV services, UK broadcasters and service partners have come together within AIMEs Interactive Broadcast Forum (IBF) to agree a set of best practice guidelines.

The guidelines will aim to enable broadcasters can work under a consistent approach to the use of social media for Premium Rate Service promotion, a vital aspect of current TV services as an increasing number of TV viewers work simultaneously online while watching television, using social networking services such as Twitter and Facebook.

AIME, the trade organisation representing the commercial interests of member companies in the interactive media and entertainment industry, has created an Interactive Broadcast Forum and Working Group includes the BBC, ITV, Channel 4, Channel 5, Fremantle Media, BT Agilemedia, 3, Vodafone, Everything Everywhere, Telefonica O2, IMImobile, Harvest Media, MIG, OpenMarket, Telecom Express and Strategic Brief.

By creating such guidelines, AIME says that it will not only be possible to create opportunities for people to become even more socially engaged with TV programming, it also has enormous significance for broadcasters, not only as a platform for direct engagement but also because they can enable viewers to actively engage with each other and influence each others interactivity behaviour, particularly around live event programming.

Moreover, AIME expects the social medium will increasingly be used to promote premium rate services associated with a Participation TV show, for example voting or competition services.

AIMEs Best Practice Guide sets out responsibilities for promoters. In particular it highlights the regulatory responsibilities for direct promotions in social media by parties connected to the show / event and steps to be taken to ensure regulatory compliance clarifies where a promoter has no control over postings made by individuals unconnected with the show in third party platform environments. It also recommends steps to take where a regulatory authority brings to promoters attention informal/unconnected and non-compliant promotions.

Explained AIME Chairman, Edward Boddington: Technology and engagement platforms continue to evolve and AIME member broadcasters and service partners work proactively to ensure a framework exists which upholds the principles of consumer protection and ensures regulatory compliance.


Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox