€100m is said to be the minimum price being sought for the international TV rights for covering Italy’s top soccer leagues.
€100m is said to be the minimum price being sought for the international TV rights for covering Italy’s top soccer leagues. Officials announced that bids must be submitted by November 2 to the "Lega Calcio" for first and second division games covering the 2010-2011 and 2011-2012 seasons.
The proposals were outlined in Monte Carlo. Lega Calcio officials said they were looking for a single buyer for all international rights, who would enjoy total control and maximum flexibility, and would then sub-licence games on a country-by-country basis.
Our priority is to improve the visibility of the Calcio throughout the world and then to improve revenues," said Juventus director-general Jean-Claude Blanc.
The package on offer has 380 Serie A and 462 Serie B matches and includes for the first time a game at midday on Sunday targeted at Asian audiences. Mediaset and Sky Italia already own the rights for Italian viewers.