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Latest Satellite News Discussion, Info 4Music to replace The Hits at General Satellite News forum; Channel 4 is to relaunch The Hits as 4Music, adding live music shows to the video jukebox, including coverage of ...

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Info 4Music to replace The Hits
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Info 4Music to replace The Hits - 28-July-2008, 14:50

Channel 4 is to relaunch The Hits as 4Music, adding live music shows to the video jukebox, including coverage of Kylies Minogues XY Tour and performances from Coldplay and Sugababes.

4Music will launch on August 15, a day ahead of the channels exclusive live coverage of the V Festival, featuring performances from The Verve and Muse. The schedule will be enhanced by programmes from the Channel 4 schedule including The Sunday Night Project and Star Stories. On-air talent from Channel 4s existing 4Music and T4 branded blocks, Alexa Chung, Nick Grimshaw, Miquita Oliver and Steve Jones, will also feature on the dedicated channel.

Last July the publicly owned broadcaster bought a 50% stake in Emaps music channel business for 28 million (38m), prior to the publishers TV interests being sold to the German company Bauer. The purchase attracted little attention, despite Channel 4 subsequently arguing that it did not have the funding for digital switchover, and the announcement of plans to cut programming budgets.
   
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