Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info Blighty comes home on February 17 at General Satellite News forum; Blighty comes home on February 17 The latest rebrand in the UKTV portfolio is to take place on February 17 ...

Reply
 
LinkBack Thread Tools Display Modes
Info Blighty comes home on February 17
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100820
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Info Blighty comes home on February 17 - 27-January-2009, 16:00

Blighty comes home on February 17

The latest rebrand in the UKTV portfolio is to take place on February 17 when UKTV People becomes Blighty.

The channel will commence transmissions at 09.00 on February 17 with a remit to unashamedly celebrate all that is great, unique and inspirational about Britain today.

Programming will include the genealogy series Who Do You Think You Are?, documentary features in Coast and the quirky Louis Theroux Meets Blighty is also commissioning a number of original programmes for the channel. It will also have a complementary website, which goes live on the same day.

Blighty is using the tagline One nation under a channel, targeting couples in their 30s and 40s that are interested in the country in which they live.

The new channel positioning was developed by UKTVs in-house marketing team in conjunction with Red Bee Media following a rigorous research process that involved extensive focus groups with the new channels target audiences.

The Blighty brand was developed by UKTV in conjunction with Red Bee Media. A marketing campaign begins today with a teaser campaign that will run on UKTVs ten-channel portfolio. Its rebranding follows similar moves across UKTVs entertainment portfolio on the back of the highly successful relaunch of UKTV G2 as Dave.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox