Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info Darroch says Sky relevance will face down recession at General Satellite News forum; Darroch says Sky relevance will face down recession March 2, 2009 | 18:35 UK Sky CEO Jeremy Darroch has told ...

Reply
 
LinkBack Thread Tools Display Modes
Info Darroch says Sky relevance will face down recession
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 104875
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Info Darroch says Sky relevance will face down recession - 03-March-2009, 00:40

Darroch says Sky relevance will face down recession

March 2, 2009 | 18:35 UK



Sky CEO Jeremy Darroch has told a Deutsche Bank Media Conference that the UK trading environment is going to get worse before it gets better.
Darroch said that Skys core product remained relevant to customers during the recessionary period and this was being seen by pay-TV operators around the world. By focusing on products like Sky+ and our high definition product weve been able to get that to resonate with customers and get the best value out of the subscription.

Reviewing the start of Skys recent HD campaign that has seen the price of the Sky+ HD receiver slashed to 49 (plus an ongoing 10 fee), Darroch said that he was pleased with the progress, which resulted from the patience that Sky had put into the product. It resonates more with existing customers and takes itself a while to establish with new customers. The nice thing about HD for us is that not only does it help us reach our target of 10 million new customers by 2010, but it is so strong in our existing customer base.

Darroch confirmed that the new version of the Sky EPG would be rolled out to Sky+ and Sky+ HD boxes from the end of the month.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox