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Latest Satellite News Discussion, Info France: Ad revenues positive on DTT only at General Satellite News forum; France: Ad revenues positive on DTT only Pascale Paoli Lebailly According to research company Yacasts latest results, French gross ad ...

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Info France: Ad revenues positive on DTT only - 07-July-2009, 12:10

France: Ad revenues positive on DTT only

Pascale Paoli Lebailly

According to research company Yacasts latest results, French gross ad revenues went up 2% in the first six months of 2009, owing to a slight improvement and to the continuing rise of the DTT market.

Total ad revenue turnover (without France Tlvisions) in the first six months reached 3.074 billion and 3.271 billion with public channels included. Revenues jumped 12% in June, following decreases of 2% and 3% in January and February and shortly positive rates in April and May.

TF1, M6 and Canal+ trends went better last month after several months of decrease, including -14% in January. But over the first six months, TF1 ad revenues were down 10 % to reach 1.358 billion while M6 revenues declined 5% to 658 million. Over this period, Canal+ revenues rose 27% to 83 million.

At the same time, DTT as well as cable and satellite channels ad revenues jumped 30%, including a 60% growth for the DTT market. The ten new DTT channels now represent 19.1% of the ad revenue market vs 10.7% for cabsat channnels. Among DTT channels best performers are TMC (116 million), W9 (112 million) and NRJ 12 (75 million).


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