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Info France: free DTT ad revs up 92% - 08-October-2008, 06:30

France: free DTT ad revs up 92%

French researchers have found ad spend on DTT channels has risen by 92% during the last year.

According to new figures from research institute Yacast, ad spend on the ten DTT channels reached 78.5 million in September. Leading channel TMC attracted 14.4 million last month but boosted ad revenues by 122% over one year.
   
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