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Info Mediaset Premium tops 3m subs - 01-May-2009, 11:30

Mediaset Premium tops 3m subs

Silvio Berlusconis Mediaset-backed Premium pay-TV bouquet of digital-terrestrial channels is selling smart cards at a rate of 1000-2000 a day, and has now more than 3.3m activated subscribers. But this happy situation is under threat.

The problem is that about 50% of the cards are due to expire by this June. Theres no problem if viewers re-up their subscription, of course, but management are said to be sweating on having satisfied viewers with the current bundle and promised extra channels.

For example, Mediaset has just added the Studio Universal movie channel, and this will go some way to keeping viewers happy, but arch-rival Sky Italia is fighting back with plenty of HDTV offerings.

Mediaset says it will break-even on its Premium offering next year.


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