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Latest Satellite News Discussion, Info NBC Invests In Mobile Ad Network Greystripe at General Satellite News forum; NBC Invests In Mobile Ad Network Greystripe Pea**** Equity Fund Joins Disney Steamboat Ventures In Backing Greystripe John Eggerton 9/2/2009 ...

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Thumbs up Info NBC Invests In Mobile Ad Network Greystripe - 03-September-2009, 05:20

NBC Invests In Mobile Ad Network Greystripe
Pea**** Equity Fund Joins Disney Steamboat Ventures In Backing Greystripe
John Eggerton 9/2/2009 12:47:14 PM EDT

NBC Universal has joined Disney in investing in mobile advertising, according to mobile ad network Greystripe.

Greysripe said that GE/NBCU's Peackock Equity Fund has invested $2 million in the company, which delivers advertising to iPhones. Disney's Steamboat Ventures has also funded the company.

Pea**** Equity is a $250 million fund focusing on technologies or busineses that fit with NBC Universal.

For example, Universal theatrical A Perfect Getaway, was the first customer for an iPhone ad taking advantage of the phones "acceleration and tilt" functions.



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