Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info New ad break adds to French confusion at General Satellite News forum; New ad break adds to French confusion As the Cop commission is struggling to find a viable business model for ...

Reply
 
LinkBack Thread Tools Display Modes
Info New ad break adds to French confusion
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 91768
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Info New ad break adds to French confusion - 03-June-2008, 15:40

New ad break adds to French confusion

As the Cop commission is struggling to find a viable business model for French public service broadcasting in an ad-free environment, the idea to allow a second ad break during dramas and features films on private networks is adding confusion.

Arguing that the ad ban on public channels will benefit private networks and especially TF1 and M6, the project, that could be discussed next autumn in Parliament within the audiovisual law project, is seriously studied by the government.

The idea comes from Jean-Franois Cop, the President of the Cop commission charged with determining PSBs new business model. As announcers will supposedly report to private networks after the PSB ad ban, he argues that it is no question that private networks will be impoverished if ad space is not raised to welcome the commercials banned from public networks.

Detractors like authors from societies SACD and SCAM have on the contrary declared themselves stunned by such a project. Such a position sheds light on the real purpose of the PSB reform: favouring commercial television and fragilizing or demolishing French public service, they reacted.

According to Valrie Ngrier, head of Aegies Media Expert TV department cited by AFP, the net resources coming from a second ad cut in drama and features films would be approximately 300 million.

Meanwhile, as any possible rise in the TV licence fee has been recently rejected again by President Sarkozy to finance public service broadcasting after the advertising ban, the French government is desperately looking for alternative taxes.

French budget minister Eric Woerth has suggested now the country explore new ideas such as modestly taxing internet services, mobile phones and even fixed phone services.

Questioned about the possibility that a tax on internet and mobile phone could be forbidden by Brussels, Eric Woerth answered that there was no Brussels problem as countries remain free in their fiscal policy.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox